THE COLLABORATION BETWEEN AN ART MANAGER AND A PR SPECIALIST: THE KEY TO A SUCCESSFUL PROJECT

Abstract

This article explores the importance of collaboration between an art manager and a PR specialist. In the modern world, art projects go beyond creative content – they require professional communication to be effectively presented to the public. The art manager is responsible for the structural and organizational foundation of the project while the PR specialist ensures its public perception and connection with the audience. The article highlights that the successful cooperation of these two professionals is a key condition for a successful art project. It also analyzes practical examples of such collaboration in Kazakhstan – “Almaty Film Festival” and the film “Qash”.