METHODS AND APPROACHES OF TRANSLATING AND ADAPTING ADVERTISING MESSAGES

Authors

  • Sherimbetova Meruert Alievna Senior lecturer of Kozha Akhmet Yasawi International Kazakh-Turkish University, Turkistan, Kazakhstan
  • Dilnoza Aliddinova Ramatullakyzy 4th year student of Kozha Akhmet Yasawi International Kazakh-Turkish University, Turkistan, Kazakhstan
  • Abdikamal Assylzat Sagyngazykyzy 4th year student of Kozha Akhmet Yasawi International Kazakh-Turkish University, Turkistan, Kazakhstan
  • Tangirkulova Asema Dinmukhamedkyzy 4th year student of Kozha Akhmet Yasawi International Kazakh-Turkish University, Turkistan, Kazakhstan

Keywords:

advertisement, translation, adaptation, culture, brand names

Abstract

Advertising has become an essential element of the consumer's life, reflecting the society over the previous fifty years. The phenomenon of advertising is present in every commercial system. Advertising attempts to change the consumer's perception of reality by presenting a different picture of the promoted product and implying that it is necessary. Advertising creators themselves construct a system by giving marketed products certain values. Thus, the promoted product gains the position of a mediator in men's social interactions, and advertising itself turns into a sort of social lighthouse

Published

2025-05-05

How to Cite

Sherimbetova Meruert Alievna, Dilnoza Aliddinova Ramatullakyzy, Abdikamal Assylzat Sagyngazykyzy, & Tangirkulova Asema Dinmukhamedkyzy. (2025). METHODS AND APPROACHES OF TRANSLATING AND ADAPTING ADVERTISING MESSAGES. Foundations and Trends in Modern Learning, (9). Retrieved from https://ojs.scipub.de/index.php/FTML/article/view/5984

Issue

No. 9 (2025): Foundations and Trends in Modern Learning

Section

Philological Sciences

License

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.