TECHNIQUES OF ATTRACTING ATTENTION AND IMPACT IN ADVERTISING TEXT

Authors

  • Zhaparova L. B. Senior lecturer at the International University of Tourism and Hospitality, (Turkestan, Kazakhstan)
  • Abiev B.M. Senior lecturer at the International University of Tourism and Hospitality, (Turkestan, Kazakhstan)
  • Azizova A.O. PhD, International University of Tourism and Hospitality (Kazakhstan, Turkistan)
  • Bokhanova A.S. PhD, International University of Tourism and Hospitality (Kazakhstan, Turkistan)

Keywords:

advertising, slogan, repetition, pun, text structure, lexical composition, morphological features

Abstract

The article considers the problem of compiling advertising texts, the basic requirements for compiling slogans, the structure of advertising texts; The stylistic techniques used to create the emotional richness of the slogans, their morphological and lexical features are emphasized.

Published

2024-12-02

How to Cite

Zhaparova L. B., Abiev B.M., Azizova A.O., & Bokhanova A.S. (2024). TECHNIQUES OF ATTRACTING ATTENTION AND IMPACT IN ADVERTISING TEXT. Academics and Science Reviews Materials, (8). Retrieved from https://ojs.scipub.de/index.php/ASCRM/article/view/4743

Issue

No. 8 (2024): Academics and Science Reviews Materials

Section

Philological Sciences

License

Creative Commons License

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