DATA ANALYTİCS İS A NEW STAGE OF DECISION-MAKING IN THE DIGITAL AGE
Keywords:
Big Data, Data Analytics, Decision-Making Process, Strategic Decision-Making, Business Intelligence, Predictive Analytics, Descriptive Analytics, Diagnostic Analytics, Artificial Intelligence (AI), Machine Learning, Data-Driven Culture, Data-Driven Decisions, Performance Optimization, Competitive Advantage, Innovative Management, Data Integration, Data Visualization, Data Security, Privacy and Ethical Issues, Analytical Models, Empirical Evaluation, Systematic Literature Review (SLR)Abstract
In the era of digital transformation, the recognition of data as a strategic resource has fundamentally reshaped decision-making processes. Compared to traditional methods, data analytics enables more accurate forecasting, risk reduction, and agile management. This study explores the role of data analytics as a new stage of decision-making in the digital environment and examines its impact on organizational efficiency, innovation, and competitive advantage. The implementation of analytical tools allows real-time data processing and the development of result-oriented strategies. Additionally, it has been identified that factors such as data quality, technological infrastructure, and human resources play a critical role in this process. In conclusion, data analytics is not merely a technological trend but an essential component of modern management and serves as a key direction for the future development of organizations
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