BENEFITS OF STARTING AND EXECUTING START-UP PROJECTS IN THE MODERN ECONOMY

Abstract

In today's economy, startup projects play an important role in spurring innovation and creating jobs. Their introduction and development help to accelerate the acceptance of innovations, react to market changes, and fulfill the particular needs of consumers. Startups, because to their flexibility and creative attitude, frequently serve as drivers of digital transformation and economic competitiveness. Furthermore, they attract investments, which help to strengthen the entrepreneurial ecosystem and build innovation clusters. The study focuses on the economic benefits of startups, such as increasing technical innovation, diversifying businesses, and establishing a long-term environment for small and medium-sized organization growth.