Adapting brand strategies to various Chinese regions is known as cultural branding

Abstract

The study explores cultural branding as a modern strategy for regional development. Amid sociocultural transformations, cultural brands aid in forming regional identity. The author examines the experiences of Chinese regions, which not only employ cultural branding strategies to promote areas enriched with unique sociocultural narratives but also utilize them to preserve, transmit, and update cultural memory. From a philosophical and anthropological perspective, the article analyzes established brands in China, aligning them with cultural strategies and their value imperatives. Functions of brands, such as ontological, communicative, translational, and symbolic, are identified. The conclusion emphasizes the need to strengthen the value-cultural function of Chinese brands. The analysis employs a comprehensive methodology based on principles of systematics, structurality, axiology, cultural studies, and hermeneutics