ANALYSIS OF THE EXPERIENCE OF FOREIGN COUNTRIES IN THE DEVELOPMENT AND ADAPTATION OF BUSINESS MODELS FOR MANAGING ORGANIZATIONAL BEHAVIOUR

Abstract

A key characteristic of the modern business environment is that the lifespan of companies is shortening, and the pace of change is accelerating. Nowadays, companies are much more intertwined with their external environment than ever before, and neither longevity, connections, nor sales volume guarantee a company's continued existence. The theoretical framework for studying business models is well-developed, with a general consensus on the business model as a managerial tool that explains how and for whom the business creates value, how it distributes and appropriates this value. The relevance of this research is related to the urgent need to operationalize the concept of the business model and develop practical tools for its application in business. The practical significance of this study lies in its provision of valuable information and guidance on the promotion and transformation of business models for company executives. The theoretical and methodological foundation of this article is based on the analysis of domestic and international practices dedicated to the study of business modeling. Additionally, materials from scientific and practical conferences on the subject were utilized