ANALYSIS OF THE EXPERIENCE OF FOREIGN COUNTRIES IN FORMING AND MAINTAINING A CORPORATE CULTURE AIMED AT INCREASING EFFICIENCY

Abstract

The concept of "corporate culture" originated in developed countries and has become deeply embedded in modern company management. Key elements of corporate culture include relationships among people, employee loyalty levels, and established traditions. It encompasses a set of shared views, behaviors, emotions, interactions, and business processes that give a company its unique character. Top management in companies like APPLE, MICROSOFT, INTEL, and DELL adheres to the management concept of "corporation as a community" rather than "corporation as a machine." Communities, rather than mechanical systems, have driven rapid advancements in the electronics and high-tech sectors of American companies. When discussing corporate culture, it is important to highlight HR policies as a management tool that recreates specific approaches to recruiting and selecting personnel, forming qualitative requirements for employees' personal and professional characteristics. The requirements for a sought-after candidate are dictated by the company's corporate culture, value orientations, ethical restrictions, and national mentality characteristics. Strategically oriented top managers of successful companies classify corporate culture as a significant strategic tool that aligns employees and groups with common goals and values, engages the team in effective interaction, and ensures loyalty to the cause and the company