THE ROLE AND INFLUENCE OF DIGITAL TECHNOLOGIES ON MODERN MANAGEMENT

Abstract

In the past few decades, digital technologies have revolutionized every aspect of social and economic life, including the way organizations are managed at all levels. The widespread adoption of these technologies has been accompanied by the rise of digital entrepreneurship, the emergence of a digital economy, the proliferation of online communication, and the shift towards a more sustainable approach to business.

In this context, traditional management models are being reevaluated, and strategic, tactical, and operational management strategies are being reimagined and updated.

This subject is particularly significant in the context of Industry 4.0, where digital transformation impacts crucial managerial processes: planning, monitoring, decision-making, personnel management, and customer engagement. According to recent studies, technologies such as artificial intelligence, business intelligence platforms, the Internet of Things, and cloud solutions offer organizations a competitive edge, enhance resource efficiency, and contribute to sustainable growth. However, digital transformation also poses certain challenges: increased energy consumption, the emergence of digital monopolies, the proliferation of electronic waste, and cybersecurity threats.

Therefore, the necessity to investigate the role and influence of digital technologies on contemporary management is not only due to their rapid advancement, but also to their multifaceted effect on management processes. The exploration of this subject will unveil both the benefits and obstacles of digital transformation, as well as pinpoint successful management approaches in the digital economy.

The objective of this research is to scrutinize the role and influence of digital technologies on the contemporary management framework, pinpoint significant trends in the digitalization of management processes, and assess their impact on management efficacy at the strategic, tactical, and operational levels.