GUANGCHEN M.; KOSHKINA O.; NIYETALINA G. AI THAT LISTENS: HOW PERSONALIZED SUGGESTIONS SHAPE USER EXPERIENCE AND RETENTION IN CROSS-BORDER E-COMMERCE. Research Reviews, [S. l.], n. 12, 2026. Disponível em: https://ojs.scipub.de/index.php/RR/article/view/8045. Acesso em: 19 apr. 2026.