THE IMPACT MECHANISM OF DIGITAL TRANSFORMATION ON THE FINANCIAL PERFORMANCE OF CHINESE AGRICULTURAL ENTERPRISES

Abstract

In the context of the active development of digital technologies, digital transformation is becoming one of the key factors for increasing the efficiency and sustainability of enterprises in various sectors of the economy. This process is especially relevant for agricultural enterprises, which are traditionally characterized by high dependence on external factors, market dynamics and limited access to natural resources.

The introduction of digital solutions such as big data, artificial intelligence, digital platforms, precision farming systems and intelligent supply chain management opens up new opportunities for optimizing production processes and improving the financial performance of agricultural companies.

The relevance of the study is due to the fact that China is one of the leaders in the field of digitalization of the economy and the largest producer of agricultural products. China's government policy actively supports the development of the digital economy, but the impact of digital transformation on the financial results of enterprises in the agricultural sector remains poorly understood.