THE EFFECT OF THE INTRODUCTION OF DIGITAL TECHNOLOGIES ON TOURIST SITES: A COMPARATIVE STUDY OF ALMATY AND BEIJING

Authors

  • Shang Peipei Al Farabi Kazakh National university, Al Farabi business school, 1st year Doctoral Student
  • Alma Karshalova PhD, associate Professor, Kazakh-British Technical University
  • Olga Koshkina PhD, associate professor, Al-Farabi Kazakh National University

Abstract

In the era of digitalization of the global economy, tourism is becoming one of the key industries where the introduction of digital technologies is changing approaches to management, organization and provision of tourist services.

The use of big data, online platforms, mobile applications, artificial intelligence systems and "smart" travel solutions helps to increase the competitiveness of tourist facilities, ensure a high level of service and the formation of sustainable tourism ecosystems.

However, the speed and effectiveness of digital transformation depend on the institutional, economic and cultural characteristics of a particular territory.

Beijing and Almaty are major tourist centers in countries with global development models and government support for innovation.

Published

2026-03-16

How to Cite

Shang Peipei, Alma Karshalova, & Olga Koshkina. (2026). THE EFFECT OF THE INTRODUCTION OF DIGITAL TECHNOLOGIES ON TOURIST SITES: A COMPARATIVE STUDY OF ALMATY AND BEIJING. Research Reviews, (12). Retrieved from https://ojs.scipub.de/index.php/RR/article/view/8035

Issue

No. 12 (2026): Research Reviews

Section

Economic Sciences

License

Creative Commons License

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