The significance of marketing strategies in the field of dental services

Abstract

The paper will study marketing strategies for increasing customer service and expanding the coverage of dental services, ways of their improvement and forms of maximum integration in profile institutions.

              The paper will study the scientific works of Georgian and foreign researchers, which will give us the opportunity to analyze the marketing strategies of companies in similar and adjacent sectors. The research methods and methodology used in the papers will help us in the selection and implementation of our research methods.

               In order to obtain research results, the management of existing dental clinics in Georgia and their coverage will be analyzed. As a result of the analysis of the received results, on the one hand, the positive impact of the implemented marketing strategy on the dental business, and on the other hand, the shortcomings of these strategies will be revealed; Methods of perfecting marketing strategies will be developed and methods of integrating the latter into the dental business as much as possible will be identified