Sustainable Innovation in Fashion: The Case of Sew Dept and the Fight Against Overproduction

Abstract

The fashion industry is a significant contributor to environmental degradation, with overproduction of clothing and plastic materials leading to excessive waste and pollution. This paper examines Sew Dept, a Russian company specializing in eco-friendly merchandise, as a case study in sustainable fashion practices. By repurposing waste materials into functional products, Sew Dept exemplifies how businesses can address environmental concerns while maintaining profitability.​