CONDUCTING CAREER GUIDANCE WORK THROUGH THE MOBILE WEB APPLICATION "PROFI" IN THE CONDITIONS OF DIGITAL TRANSFORMATION OF SOCIET

Abstract

This article is dedicated to describing the organization of career guidance work in a pedagogical university. Career guidance work in a university holds significant importance. It is organized and conducted as part of ensuring the continuity of educational levels to attract prospective students to the university. Its role for the university has grown in terms of seeking new opportunities to attract learners. The organization of career guidance work has gained special significance in the present day and has become a important stage in the preparation of the educational process at the university.

Today, many higher education institutions face the challenge of recruiting students, and this issue affects all universities without exception. Without effective career guidance activities, a modern university is not competitive, as students are the main competitive advantage. Therefore, if a university plans to function and develop in a competitive environment, it needs to approach the selection of career guidance methods creatively and systematically.

The principles of integration, regionalization (considering the interests of specific employers, labor market characteristics, migration processes, and the social, professional, and educational demands of the population), and continuity (gradual formation of students' professional self-determination and personal and professional development) should underpin the career guidance activities of the university.