Development of Constructs and Evolution of Green Marketing

Abstract

Today, green marketing continues to evolve, as more and more companies recognize the importance of sustainability and environmental responsibility. This includes a focus on circular economy models, which seek to minimize waste and maximize the use of resources, as well as the development of more sustainable supply chains. Additionally, many companies are beginning to incorporate social justice and equity considerations into their sustainability strategies, recognizing the interconnectedness of environmental and social issues. In this article we will discuss Green marketing, importance and benefits of it. Also, how to implement Green marketing in our business.