TRENDS IN THE DEVELOPMENT OF DIGITAL MARKETING TECHNOLOGIES. THE AGRICULTURE SPHERE

Abstract

Today, modern technology has a significant impact on every sphere of human activity, and the agricultural industry is no exception. The digital revolution is penetrating the agri-food sector, creating a source of innovative opportunities. Digital marketing technology is playing an important role in the agricultural sector, changing the way farmers and food producers interact with markets, promote their products and interact with consumers. Let's take a look at the main digital marketing technologies in the food industry:

Digital marketing and e-commerce. With the help of social media campaigns, content marketing and advertising, food companies can reach a wider audience and increase their sales. Agribusinesses can build an online presence, sell products online and reach new customers in global markets. Many farms and food companies have opened online stores, allowing consumers to order products directly from the farm or production line. This increases the number of sales channels and the availability of goods. Food products are often sold on e-commerce platforms, which allows farmers to make their products available to a wider audience and compete in the global market.