Erdenbay Kulpynay Makhsutovna, Orazgaliyeva Elmаira Bolatbekovna. DEFINING THE INSTRUMENTS OF MARKETING COMMUNICATION, THAT INFLUENCE FORMATION OF BRAND IN CONSTRUCTION COMPANIES IN ALMATY. ISS [Internet]. 2024 Mar. 17 [cited 2026 Aug. 9];(5). Available from: https://ojs.scipub.de/index.php/ISS/article/view/3136