DIGITAL SERVICES IN KAZAKHSTAN’S HOSPITALITY INDUSTRY: ENHANCING CUSTOMER EXPERIENCE AND INTEGRATING TOURISM WITH THE CREATIVE ECONOMY

Authors

  • D.B. Mussayeva 1st year master’s student, Al-Farabi Kazakh National university, Almaty, Kazakhstan
  • A.M. Artemyev acting Professor, Al-Farabi Kazakh National University, Almaty, Kazakhstan, Scopus author ID: 57226032630

Keywords:

digitalization, customer experience, hospitality industry, digital services, service quality, tourism, technologies

Abstract

This article examines the impact of digital services on customer experience in Kazakhstan’s hospitality industry. The study’s relevance is driven by the rapid adoption of digital technologies in hotels. The aim is to assess how digital services influence customer satisfaction and service quality. The research methods include literature review, comparative analysis, and analysis of online reviews. The results show that digital services significantly enhance customer experience and improve operational efficiency. The article provides practical recommendations for developing digital transformation in the hospitality sector.

Published

2026-03-30

How to Cite

D.B. Mussayeva, & A.M. Artemyev. (2026). DIGITAL SERVICES IN KAZAKHSTAN’S HOSPITALITY INDUSTRY: ENHANCING CUSTOMER EXPERIENCE AND INTEGRATING TOURISM WITH THE CREATIVE ECONOMY. Interdisciplinary Science Studies, (12). Retrieved from https://ojs.scipub.de/index.php/ISS/article/view/8177

Issue

No. 12 (2026): Interdisciplinary Science Studies

Section

Geographic Sciences

License

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.