PRODUCTION AND PROMOTION OF A DIGITAL EDUCATIONAL PLATFORM FOR SCHOOL-AGE CHILDREN USING ARTIFICIAL INTELLIGENCE TECHNOLOGIES: GLOBAL EXPERIENCE AND PROSPECTS IN THE REPUBLIC OF KAZAKHSTAN

Authors

  • K.M. Musabayev Candidate of Economic Sciences, Associate Professor, Department of Art Management and Producing, T. Zhurgenov Kazakh National Academy of Arts (Kazakhstan, Almaty)
  • Dariya Kikhimbayeva 1st-year Master's student at T. Zhurgenov Kazakh National Academy of Arts (Kazakhstan, Almaty)

Keywords:

EdTech, artificial intelligence, digital education, personalization, educational services marketing, Kazakhstan, content production, adaptive learning

Abstract

The article discusses current issues of the development and marketing of educational platforms (EdTech) for schoolchildren in the era of digital transformation. The analysis of the introduction of artificial intelligence (AI) technologies into the educational process is carried out using the example of global brands (Duolingo, Khan Academy, Byju's). The key trends in the personalization of training are identified. Based on the global analysis, specific strategies for producing content and promoting digital educational products in the market of the Republic of Kazakhstan are proposed, taking into account the socio-cultural, linguistic and technological features of the region.

Published

2025-12-08

How to Cite

K.M. Musabayev, & Dariya Kikhimbayeva. (2025). PRODUCTION AND PROMOTION OF A DIGITAL EDUCATIONAL PLATFORM FOR SCHOOL-AGE CHILDREN USING ARTIFICIAL INTELLIGENCE TECHNOLOGIES: GLOBAL EXPERIENCE AND PROSPECTS IN THE REPUBLIC OF KAZAKHSTAN . Interdisciplinary Science Studies, (11). Retrieved from https://ojs.scipub.de/index.php/ISS/article/view/7314

Issue

No. 11 (2025): Interdisciplinary Science Studies

Section

Pedagogical Sciences

License

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.