THE IMPACT OF SOCIAL MEDIA ON ACADEMIC PRODUCTIVITY AMONG UNIVERSITY STUDENT

Abstract

This study examines the impact of social media on academic productivity among university students. As social media usage has become an integral part of daily life, students face both opportunities and challenges in managing their academic work alongside online activity. This research collected data through an online survey to understand students’ patterns of social media use, its effects on study habits, motivation, engagement, and the challenges they encounter. The results show that social media has a mixed impact. Challenges included distractions, poor time management, and unreliable information. Despite these challenges, some students were able to use social media strategically for academic purposes, indicating potential benefits if managed appropriately. Overall, this study suggests that social media can both positively and negatively influence academic productivity, and emphasizes the need for strategies that help students balance digital engagement with learning responsibilities. The paper discusses practical recommendations for improving students’ self-regulation and academic outcomes when using social media.