UNESCO as a Tool for Shaping the International Image of the Republic of Kazakhstan: Expert Recommendations on the Effective Use of Tangible and Intangible Cultural Heritage Objects

Authors

  • DSc. Lidiya K. Baipakova Academic Secretary International Centre for the Rapprochement of Cultures under auspice of UNESCO category II in Almaty; Specialist in management of Arts and Heritage, Bocconi University, Milan, Italy; International expert in cultural heritage management with many years of practical experience in UNESCO projects, including nomination evaluations, development of management plans for World Heritage sites, implementation of digital preservation and museification technologies, as well as advisory work on cultural diplomacy and sustainable tourism in Eurasia. Author of publications and participant in international conferences on heritage digitization, interactive museum practices, and compliance with the 1972 Convention.

Keywords:

UNESCO, cultural heritage, national identity, Kazakhstan, tangible heritage, intangible heritage, State image, cultural diplomacy, tourism, preservation of traditions, museification, interactive technologies

Abstract

This article is strictly applied in nature and contains practical recommendations from a UNESCO expert on utilizing the Organization’s mechanisms to strengthen the international image of the Republic of Kazakhstan. Particular emphasis is placed on ensuring proper care of already inscribed World Heritage sites as the “face” of the country, demonstrating fulfillment of international obligations and contribution to global civilizational processes. Key directions include museification, popularization among the population (especially youth), and introduction of modern interactive technologies to form a distinctive style of museum presentation.

The recommendations are based on UNESCO best practices and are intended for immediate application in state policy, museum practice, and tourism development.

Published

2026-02-23

How to Cite

DSc. Lidiya K. Baipakova. (2026). UNESCO as a Tool for Shaping the International Image of the Republic of Kazakhstan: Expert Recommendations on the Effective Use of Tangible and Intangible Cultural Heritage Objects. Foundations and Trends in Research, (12). Retrieved from https://ojs.scipub.de/index.php/FTR/article/view/7891

Issue

No. 12 (2026): Foundations and Trends in Research

Section

Culturology

License

Creative Commons License

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