YESKENDIROVA DAMILYA RUSLANKYZY. STRATEGIC INTEGRATION OF AI-DRIVEN CONVERSATIONAL AGENTS TO OPTIMIZE CUSTOMER EXPERIENCE AND OPERATIONAL EFFICIENCY IN THE SME SECTOR. European Research Materials, [S. l.], n. 11, 2025. Disponível em: https://ojs.scipub.de/index.php/ERM/article/view/7088. Acesso em: 17 jun. 2026.