THE IMPACT OF MARKET UNCERTAINTY IN THE LOW-ALTITUDE ECONOMY ON CORPORATE STRATEGIC MANAGEMENT DECISIONS

Abstract

The rapid expansion of low-altitude economy, which includes unmanned aerial vehicles, drone logistics, urban air mobility, and related digital and aviation services, is a significant driver of contemporary economic and technological advancement. This emerging industry is characterized by significant market uncertainties stemming from dynamic regulatory frameworks, accelerated technological innovation, infrastructure limitations, and unstable competition. As a consequence, companies operating in this sector face increased strategic management challenges due to the complexity of operating in an environment marked by uncertainty and rapid change, where traditional long-term planning strategies may not be sufficient.

The significance of this research is due to the fact that market volatility in the low altitude economy directly influences corporate strategic decision-making, affecting investment priorities, timing of market entry, organizational structures, and innovation strategies. The absence of unified regulatory frameworks across countries, frequent changes in policy, and the exploratory nature of many low altitude business models significantly enhance strategic risks for companies. Consequently, there is an increasing need for a systematic analysis of how companies perceive, manage, and react to uncertainty when formulating and adjusting their corporate strategies.