Augmented Reality and Consumer Behaviour in Social Media: Exploring the Influence of Emerging Trends

Authors

  • Zhalgasbayeva Sabina Bachelor of Science in Information and Communication Technologies, Astana IT University

Keywords:

Augmented Reality (AR), Consumer Behavior, Social Media, TikTok

Abstract

Augmented reality (AR) has rapidly gained popularity in recent years, changing how people interact and react to social media content. This study explores the profound impact of emerging trends on consumer behavior in social media, with a particular focus on AR face filters created for platforms such as TikTok.

Published

2023-11-06

How to Cite

Zhalgasbayeva Sabina. (2023). Augmented Reality and Consumer Behaviour in Social Media: Exploring the Influence of Emerging Trends. European Research Materials, (4). Retrieved from https://ojs.scipub.de/index.php/ERM/article/view/2423

Issue

No. 4 (2023): European Research Materials

Section

Technical Sciences

License

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.