A study of the impact of media on management and learning processes

Abstract

In today's information age, which is characterized by the rapid development of information technology and wide access to media, the issues of media influence on psychological processes related to management and education are of particular relevance. Media have become an integral part of our daily lives, and their role in shaping attitudes, decision-making, and learning has become more significant than ever.

The "Agenda-Setting Function of Mass Media" theory proposed by McCombs and Shaw (1972) suggests that media have a significant impact on the ways of decision-making, training and motivation of people. Understanding this influence is becoming increasingly important in modern society.

Furthermore, Entman's work on framing in "Framing: Toward Clarification of a Fractured Paradigm" (1993) delves into how media frames issues, influencing how the public perceives and understands them. Iyengar and Hahn (2009) provide evidence of ideological selectivity in media use, indicating that media choices are influenced by individual preferences and beliefs.

In the field of education, Hobbs (1998) elaborates on "The seven great debates in the media literacy movement," emphasizing the importance of media literacy in the age of information overload. These debates provide valuable insights into the challenges and opportunities associated with media in education.