NATIONAL IMAGE BUILDING IN THE NEW ERA: A STUDY OF CHINA'S EFFORTS IN SHAPING ITS INTERNATIONAL PERCEPTION
Keywords:
national image, new era, international perception, Chinese foreign policy, global perceptionAbstract
As China emerges as a prominent global player, understanding how it endeavors to shape its international perception becomes essential. This research investigates China's image-building efforts in the New Era, characterized by its growing influence and engagement with the international community. The study delves into the strategies and initiatives employed by China to project a favorable image on the global stage, encompassing diplomatic, media, cultural, and public diplomacy endeavors.
Through an analysis of official policies, media campaigns, cultural exchanges, and international events, this study aims to uncover the underlying motivations behind China's image-building pursuits and their impact on its standing in the international arena. It explores how China utilizes diplomatic channels to strengthen its international ties, presents a positive narrative through global media outlets, engages in cultural exchanges to promote understanding and cooperation, and employs public diplomacy efforts to bolster its soft power.
Additionally, the research explores the challenges and criticisms faced by China in its image-building process, shedding light on potential obstacles and controversies. These challenges may range from misconceptions about its political system and human rights practices to concerns over its global ambitions and economic policies. Understanding and addressing these criticisms are crucial for China's ongoing efforts to foster trust and cooperation with the international community.
By examining China's approach to image building in the New Era, this study contributes valuable insights into the complexities of China's engagement with the global community and the implications for its foreign relations and soft power projection. It provides a comprehensive analysis of China's evolving image and perception on the global stage, offering a nuanced understanding of its multifaceted efforts to shape its international narrative and secure a positive position in the world order.
