IMPACT OF CORPORATE CULTURE ON ORGANIZATIONAL EFFECTIVENESS: RESEARCH METHODOLOGY AND ASSESSMENTS

Abstract

The present article delves into the intricacies of defining, measuring, and assessing organizational culture, exploring its profound influence on organizational performance through a meticulous analysis of empirical studies and existing models that elucidate the intricate relationship between organizational culture and productivity.

The primary objective of this paper is to provide a comprehensive exploration of the conceptualization, quantification, and evaluation of various aspects related to organizational culture and performance. Through a thorough review of extensive literature, it becomes evident that organizational culture significantly impacts a multitude of organizational processes, employee engagement, and overall performance.

Furthermore, this research underscores the multifaceted nature of culture, highlighting its diverse dimensions. It is posited that when employees are aligned with the values and norms of the organization, their commitment to the organization's goals enhances performance. The Balance Scorecard emerges as a promising tool for measuring performance within a performance management framework. Further investigation into this field is warranted in order to delve deeper into the essence and capacity of organizational culture in influencing employee performance. It is advised that managers and leaders foster a robust organizational culture with the aim of enhancing employee and organizational performance